The thinking
With more than 20 authorised content publishers on one LinkedIn channel, Herbert Smith Freehills was essentially competing with itself for a share of voice. And even when graduate recruitment did get a look-in, it didn’t always speak to the APAC audience.
When we were first contacted by our old friends at ThirtyThree to be their Australian partner on the HSF account, we jumped right in with local research and insights. So, the HSF APAC team wasn’t just inheriting a one-size-fits-all approach; their needs were intrinsic to the development of a cohesive global content strategy and tone.
Beyond theory, we’ve put the strategy into action, ideating, planning, creating and publishing record-breaking social content for HSF’s APAC recruitment across LinkedIn, Facebook and Instagram. All while working seamlessly with our London partners, and local and international client teams.
Services
Desktop research | Qualitative research | Analysis and insight | Creative ideation | Creative production | Digital production