Noble Agency

How we did it

We were engaged by The Customer Space who had already beautifully created and articulated the EVP and Employer brand Made For More for Toyota.

Together, we had a clear target profile: focusing on converting people from outside industry with transferrable skills e.g. auto or lift mechanics, machinery technicians, tradesmen. We knew where they were, what their interests were e.g. fishing, motorsports, camping, NRL. Since they weren’t actively job-seeking we couldn’t rely on the likes of Seek to reach them.

We instead ran a 3 week hyper-targeted programmatic digital campaign which matched our advertising to our targets to present advertising only to who we were interested in, on websites we knew they’d be.

Building on the existing employer brand Made for More, in just 1 week we had produced all the content required to advertise on Youtube, radio, social media, search and across interest websites our users visit (fishing, NRL etc.) We even wrote the job advert, and created a campaign-specific landing page.

We managed and optimised the campaign, providing weekly reports and recommendations.